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Forecasts, Warnings, and Comments - 8


Over 18 years of writing these articles my goals were to report digital's impact on broadcast, to aid internet radio, and to help indie artists.

Comments were not based on guesswork. My words come from the trenches, after real-world experience or from research provided by credible companies.

A most important observation: The farther into digital the world gets the less radio executives listen. What follows are a few of the words placed before them to date.

Ken Dardis
President,
Audio Graphics


440-564-7437

Comments from Ken:
Oct. 10, 2005


"Online" has become synonymous with "information" and, as this becomes apparent to more local businesses, look for their advertising dollars to move there with greater speed.












May 22, 2007




Re: The Pictured Above
Had he decided to become involved, the stations this radio group VP controlled would have shared in the names, addresses, telephone numbers, email addresses, and company names submitted for entry. Plus... this radio group would have become acquainted with, and introduced a digital radio/internet advertising system to local businesses. Radio would have become known as an innovator. Instead, when asked if his stations wanted to become involved in this online and kiosk-based contest that gathers data, the reply was "Not interested."



June 21, 2007



Radio has never (and still isn't) gone online with a presence that matters. The hard economics are that creating and maintaining a web site properly costs far more than any station can afford.

Aug. 19, 2008
There are thousands upon thousands of streaming radio stations that are not included in the numbers you see from comScore and Ando [now Triton Digital]. A few of these non-reporting station audiences would make what's reported by these two firms appear weak.


Jan. 8, 2009

Showing clients how to better use the internet for marketing merchandise, coupling on-air mentions with online response, and becoming the go-to people for helping small businesses buy keywords in local search were some of the approaches suggested to radio execs.



More Forecasts, Warnings, and Comments: 1, 2, 3, 4, 5, 6, 7, 9, 10, 11, 12, 13, 14


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Settle

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